A design collaborative formed by Ettore Stottsass in the 1980's, comprised of Italian designers and architects. The name apparently originates from this Bob Dylan Song, which was being played on repeat throughout their first meeting. Their main creative influences were the Art Deco and Pop art movements, and their main aim was to reinvigorate the radical design movement by contesting the contemporary concept of 'good design'. They met again in the February of 1981, by which time the members had produced 100+ drawings. September the same year the group exhibited a range of clocks, lighting, furniture and ceramics, intentionally using materials that lacked culture, such as coloured laminates, at the Arc 74 Showroom, Milan. To an audience of internationally famous architects and designers. They also released a book; "Memphis, the new international style". The group had always fully intended to be a fad, and in 1988 Stottsass disbanded the group, having left himself in 1985. Members included; Alessandro Mendini, Martine Bedin, Andrea Branzi, Aldo Cibic, Michele de Lucchi, Nathalie du Pasquier, Michael Graves, Hans Hollein, Arata Isozaki, Shiro Kuramata, Matteo Thun, Javier Mariscal, Luciano Paccagnella, George Sowden and Marco Zanini
Anti- Designwas a movement that originated in Italy and spanned from 1966-1980.
Notable characteristics included use of striking colours, distortion of scale and ironic/kitsch presentation. The primary function of their designs was to subvert the way the user thought about the object. This was a form of open rebellion against the avant-garde designers working in the industry at that time, who conformed heavily to the perfectionist aesthetic of modernism. A key spokesman for the movement was Ettore Stottsass, who later went on to found theMemphis design group. Other notable groups are Archigram and Superstudio The movements manifestos can still be considered revolutionary, focusing on function over beauty and principles such as temporary and throw away design that reflects the mass production of objects to fulfil consumerist greed. Their main aim was to make people think and engage with the products, even if they did ultimately throw them away. The movement ultimately became the root of post modernist design. Designers within the movement include; Vico Magistretti, Gianfranco Franco Franchini, Livio Castiglioni, Enzo Mari, Piero Gilardi and Paolo Lomazzi
The Boalum Flexible Lamp 1979 Manufactured by Artemide Designed by Gianfranco Franco Franchini & Livio Castiglioni